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Elevating brand & discovery of

Microsoft Store

Designing discovery experiences and ways to bring more awareness to the Store where users can browse, purchase, and download apps, games, and entertainment.

As part of driving awareness, I designed and created the illustrations for the Store’s About page and improved browsing experiences through app and gaming categories while fostering higher engagement through in-app events.

Ongoing

Championing

Windows Craftsmanship Excellence

Championing and improving ship quality of new and existing features across Windows 11. Of bugs found, we have achieved a 76% fix rate.

Ongoing

Evolving the

Widgets board

Designed and co-authored 3rd-party widget guidance for developers, working directly with Spotify and Meta to launch new widgets showcased at Microsoft Build. Leveraged Adaptive Cards as the platform to build new widgets easily.

Led the evolution of the widget board silhouette from a two column to three column layout that allows users more customization and space for dynamic content.

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Advancing accessibility with

Live Captions

An app-agnostic captioning experience built into Windows for anyone who is hard of hearing or finds captions useful for activities like following along in a meeting or reading subtitles when watching videos.

Formulated the initial experience and framework for Windows 10 before it became a key accessibility feature in Windows 11.

Watch the feature behind-the-scenes and skip to 1:43

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Philosophizing

Nothing Outside of the Text

My thesis explores language and its relationship to myself and to our unconscious biases in the way in which language can shape the way we think. It is a culmination of my time at RISD and a showcase of several design projects and essays I wrote on the subject. Read the full book here.

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Guiding joyful conversion to

Food Network Kitchen

2020 Webby Award Winner Food Network Kitchen showcases thousands of recipes, classic Food Network shows, live, and on-demand cooking classes to users.

Designed payment flow for purchasing a subscription for the app on iOS, Android, Web, and FireTV platforms working closely with the Design Director and VP of Product.

Setting the vision for the

Future of Windows

Early concepts, speculative pitches, and exploratory prototypes define a large part of my work. Some of these 0→1 vision-setting ideas stay in the vault, others have evolved into big projects picked up by other teams. These explorations helped shape direction and inspire cross-functional momentum. One such example is Dev Home which started as a couple screens and prototpes and evolved into a whole team taking over the effort.

More upon request

Amanda Yang

is...